Cushion covers are a unique product concept, which blend decorative and utility values. They are the most consistently sold home textile products in the western markets because of their low unit cost, stand-alone character of design, ability to change the look of the interior and wide options to choose from ever-evolving varieties.
Due to their captivating designs and high aesthetics, decorative cushion covers from India often lead the visual merchandising and window display in most of the important American and European department stores and specialty chains for home products.
Practically, every state and production centre in India offers its own unique range of cushion ideas. They include decorative cushions, circular, square and rectangular cushions, box cushions, bolsters, neck rolls, toys and a variety of shaped cushions. For each one of these, infinite variety of styling and decorative designs are used on fabrics like pure cotton, pure linen, pure wool, pure silk, jute, polyester, viscose and their blends. Besides, combinations of hand woven fabrics with leather, sisal, cane, bamboo are also used. In terms of design, weave and decoration, cushion covers are made in yarn dyed checks, stripes, plain weaves, printed, casement, jacquard, brocade, embroidered, applique, sequins, wooden or glass beads, crystals, laces, borders and varieties of embellishments to any stretch of imagination..
While Karur, Cannanore, Madurai, Chennai and Panipat specialize in woven designs in cotton, North-Eastern states like Assam, Manipur, Tripura, Nagaland offer varieties in Eri silk and cotton with traditional designs in sophisticated colours. Delhi, Jaipur, Ludhiana, Mumbai, Bengaluru, Surat, Panipat, Rajkot, Ahmedabad produce highly stylized, embroidered and decorative range with blend of materials.
